Busy sales. But are you actually making money?

Are you actually making money? Find out in one sitting.

Sales are not profit. The Product Pricing Kit shows you what your business really keeps after platform fees, ads, returns, taxes and your own pay, then gives you the price that fixes it. For founders already selling, and for founders about to launch.

Get the Kit for $49 (about ₱3,100). Founding price for the first 100 slots. Goes up to $99 (about ₱6,250) after that.

Busy sales. So why does it feel like nothing is left?

Your Seller Center shows you sales. It does not show you what is left after every peso goes out.

There are so many hidden costs founders ignore. Either they're too complicated to compute, or, honestly, we're afraid to face the reality.

So we guess. We copy a competitor's price. We “just add a markup.” And we keep working harder for money that never shows up.

What changes when you know your numbers

• You finally know if you're making money. Not a feeling. A real number.
• You see exactly where the money leaks, so you know what to fix first.
• You get a price you can defend. One that covers every cost, pays you, and still leaves profit.
• You pay yourself first. Your salary becomes a cost, not whatever is left over.
• Sale season stops scaring you. You know before a campaign if the discount still makes money.
• You sleep better. Profit is peace.

This is the tool I wish I had before

I made pricing mistakes too. Big ones.

Even when we hit ₱10M in sales, I was more stressed, not less. The orders were there. The profit wasn't.

When I fixed my pricing, everything changed. Now the same profit comes from about ₱3M in sales, with way less stress.

That's why I built this Kit. So you don't have to learn it the expensive way like I did.

Profitable brands are the ones that survive

Platform fees keep going up. Government regulations keep getting tighter. Brands that only chase sales get squeezed every time.

A truly profitable business stays profitable while paying its fees and taxes honestly. That's the kind of business worth owning, and the kind that gives you peace and stability.

This Kit is for founders who are serious about building that kind of business. This is how we play the bigger game.

How it works: 6 simple steps

1. Start here (5 min). Fill in the short Before You Start form. It saves your “before” picture and activates the money-back guarantee.
2. Pick your file. Answer a few questions and get the one calculator that fits your BIR setup.
3. Fill in your calculator. Start with your best seller, or the product you plan to launch. Type in the yellow cells, with walkthrough videos and filled examples. The how-to for every cost layer is right here.
4. Read your results and fix leaks. Follow the “Anything to fix?” guide: test one leak at a time, then raise, cut, or both. Then hold your price.
5. Fees and tax notes. TikTok Shop and Shopee fees and PH tax rules for pricing, in one reference.
6. Get help. Ask the Profit AI Coach anytime you're stuck, and swap questions, breakdowns and wins in the Community.

Waitlist bonuses: The Cost Waterfall Method and My Pricing Philosophy, both printable PDFs.

Not selling yet? Even better.

This is the best time to do it. Most founders fix their price after months of losing money. You can set your launch price right, so it pays you from your very first order.

No sales data needed. You use your supplier quote, the platform's posted fees, and simple starting estimates the Kit gives you.

Which platforms?

Built for TikTok Shop and Shopee. Lazada sellers can use it by entering their own fee rates.

TikTok Shop and Shopee rates are built into every calculator.

One small leak pays for the Kit

Here's the truth: the price of this Kit is nothing compared to the leaks you'll discover. Or the cost of the mistakes you'll keep making if you don't price properly.

This process and framework have already helped recover ₱100M+ in profits for Bakás, my own brand, and for clients, local PH ecommerce brands.

A simple illustration: recover just a 1% profit leak on ₱1M in sales and that's ₱10,000, about 3x what you pay for the Kit at the founding price of $49 (about ₱3,100). One leak lang, bawi na.

This is an illustration, not a guarantee. Your sales, your leaks and your results will be different.

You're not figuring out pricing alone

Your Kit comes with the Product Pricing Kit Community on Eden. It's a space for Kit buyers, already selling or about to launch, who care about one question: are we actually making money?

• Ask your questions in the Pricing Questions channel. Say which file, platform and step you're stuck on, and get unstuck faster.
• See how other sellers price. Members share their breakdowns and their wins, so you learn from real numbers, not guesses.
• Stay current on fees and programs. Members flag fee changes in the Fees and Seller Center channel, and Kit updates are posted in Announcements.
• A safe place to talk numbers. Clear house rules: share only your own numbers, no selling, no spam.

Pricing gets easier when you're not doing it alone. Mas magaan pag may kasama.

Already a buyer? Open the Community

Everything you get

• 5 pricing calculators, one for each business setup, with filled examples: ₱20,000
• How to fill in every cost layer, inside the calculator step, my method from Bakás and client work: ₱12,500
• Profit AI Coach, your 24/7 pricing guide inside Eden: ₱6,000
• Product Pricing Kit Community: ₱6,000
• “Anything to fix?” guide to fix leaks or reset your price: ₱4,000
• 12 months of free updates: ₱3,000
• Platform fee rates built in, plus a “where to find it” note on every cell: ₱2,500
• “Which File Is Mine?” guide and Before You Start check: ₱1,500
• Waitlist bonus: The Cost Waterfall Method (printable PDF)
• Waitlist bonus: My Pricing Philosophy (printable PDF)

Total value: ₱55,500. Your founding price: $49 (about ₱3,100).

These are my own values, based on what the same help would cost as paid consulting or a custom-built pricing and tax model.

What this is (and isn't)

This is a self-paced kit. You get the calculators, the step by step guides, the Profit AI Coach (available 24/7), and the community. You go at your own speed, on your own schedule.

This isn't 1:1 coaching or done-for-you pricing. You fill in your own numbers and make your own pricing calls, with the tools, the Coach and the community behind you.

Founding price: 50% off for the first 100 slots

$49 (about ₱3,100) today. That's 50% off the regular $99 (about ₱6,250).

• 100 founding slots only. When they're taken, the price goes up to $99 (about ₱6,250).
• On the waitlist? The founding price covers you too.
• One-time payment. No subscription.
• 12 months of free updates. You keep the version you have forever.

You pay in US dollars. Your bank or card shows the exact peso amount, which may differ slightly with the exchange rate and any bank fees. Visa or Mastercard, credit or debit.

Get the Kit for $49 (about ₱3,100).

Find at least one leak or your money back

If the Kit doesn't show you anything new about your price, you get your money back. Full terms are in the FAQ below.

What John's consulting clients say

These are from clients of my private consulting. The Kit is the self-paced version of the same process, so you run it yourself.

“We had no clear direction before. Through Sir John & his team, we found the expenses we weren't noticing that were hurting our business. Now our system is in order and ready to scale.”

Javen & Lois, Founders, Feralde Fragrance

“John really preaches a lot about clarity, and clarity was my number one headache. I feel like he's someone who really understood what us, e-commerce sellers, were experiencing struggling with the same things for so long and we finally decided this was the right time and this was the right step for us.”

Lea & Bea, Founders, Sohome

“Sir John will lead you the right way. He corrects you while he's making you richer. So much has changed since we worked with him. Sir John pushed us to do things we used to be afraid of, and now we've done them.”

Murielle, Founder, Adonis Lesbian

Results depend on your products, costs, and decisions. These are consulting clients, not a promise of what you'll earn.

Who is John

I'm John Cornwill. I started at a $3 an hour VA job, became a media buyer, then co-founded Bakás, the brand behind the viral Comfort Cards®.

Through my consulting, I help founder-led brands find where their profit leaks. This Kit packages that process so you can run it yourself. Nearly 100K people follow along on TikTok as I break down the numbers.

I break down how businesses really make money, and help founders keep more of it.

Who it's for

• Founders selling on TikTok Shop or Shopee who know their sales but not what they actually keep. Built for TikTok Shop and Shopee. Lazada sellers can use it by entering their own fee rates.
• Founders about to launch who want a price that pays them from day one
• Non-numbers people. You fill in the yellow cells; the sheet does the math.

Not for anyone looking for tax filing help. This is a pricing guide, not tax advice.

FAQ

I'm not selling yet. Is this for me?

Yes, and it's the best time. You set your launch price before your first order, using your supplier quote, posted platform fees and the Kit's starting estimates. The guarantee covers you too.

I'm not a numbers person. Can I really do this?

Yes. You only type into the yellow cells, and each one tells you where to find the number. The sheet does the math, and the Profit AI Coach helps when you're stuck.

Which calculator do I use?

It depends on how your business is registered. The “Which File Is Mine?” guide tells you in 2 minutes. All 5 calculators are included.

I sell on Lazada. Will it work?

Built for TikTok Shop and Shopee. Lazada sellers can use it by entering their own fee rates.

What happens when fees or tax rules change?

You get 12 months of free updates. Updates come when platform fees or tax rules change, not on a fixed schedule. You keep the version you have forever.

How do I pay?

$49 (about ₱3,100), one-time, by Visa or Mastercard, credit or debit. You pay in US dollars. Your bank or card shows the exact peso amount, which may differ slightly with the exchange rate and any bank fees.

What if it doesn't help me?

Find at least one leak or your money back. See the full guarantee terms in the FAQ below.

Do I get 1:1 time with John?

No. The Kit is self-paced. When you're stuck, ask the Profit AI Coach anytime, day or night, or post your question in the community. It's built so you can get unstuck without waiting for a call.

Do I need to pay for the AI Coach?

The Profit AI Coach runs on Eden, and every Eden account comes with 50 free credits. If you need more, you can get them from Eden anytime.

Is this tax advice?

No. It's a pricing guide, not tax filing advice. For filing, talk to a licensed tax professional.

Ready to find out if you're actually making money?

Get the Kit for $49 (about ₱3,100). Founding price for the first 100 slots, then $99 (about ₱6,250).

Licensed to you for your own business. Please don't share or resell. A pricing guide, not tax filing advice.